Project Prospecta have written an exclusive blog for Barbour ABI giving advice on how to turn your sales and marketing messaging from being brand-centric to customer-centric
Does your business find it difficult to bring in new jobs and specifications?
Project Prospecta, a partner of Barbour ABI, have written an article around how to simply change your sales and marketing language to be more "customer-centric", as opposed to "brand-centric".
Making some easy changes can make your business one who "gets it", and engages prospects earlier in the sales process.
Read the full article